Purity Ring releases a video for their lead single, Obedear. The video is an assemblage of images that slowly cohere into one. The visual piecemeal technique is refreshing, and splendidly in fitting with the intricately electro-bopping single. Things build up to a climax, and if the sight of blood makes you squeamish, end this one early. You'll be keeping the melody for a long time, anyway. Purity Ring's new album, Shrines, is out July 24th on 4AD.