Summer Camp releases a marvelously uncomfortable video for 'Losing My Mind'. There are no crazy pyrotechnics or psychological breakdowns. Instead, the director chooses to show us a kind of craziness that only exists in the most formal and controlled of things: Photoshoots. The video's aesthetic looks like a 3 minute dedication to an Edward Muybridge-like assemblage of Every Awkward Yearbook Photo Ever. Chin up. No, just a little bit to the left. To the right. No. My right, not yours. Ok, let your arm hang loose. That's too loose. Smile. And remember, above all else: Act natural.
Tuesday, February 28, 2012

